Myntra Big Fashion Festival starts on October 7; 23 lakh products available across fashion, beauty and lifestyle

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Myntra has announced the arrival of Big Fashion Festival,  its biggest festive fashion extravaganza. With over 23 lakh styles from over 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortment of selections across fashion, beauty and lifestyle ever and expects over 8 million customers to shop during the festive carnival. The platform’s marquee annual festive shopping bonanza will commence on the 7 of October. Over 5 lakh new styles have been added from brands that are popular among non-metro customers. To meet the expected surge in traffic and provide a smooth and seamless shopping journey to every shopper coming to the platform, Myntra has scaled its systems to handle ~1 million concurrent users at peak. This year, the platform will also provide access to constructs that are designed to showcase festive-oriented categories like Showstoppers, BFF Specials and Rewards. 

The platform has unique hero collections for ‘BFF Specials’ along with over 150 new launches, cross-brand collaborations and interesting CelebXBrand crossovers. In addition to fashion and  beauty, some of the emerging categories geared to witness rising demand this festive season include home products, luggage, travel and accessories, footwear, and handbags.  

Selection from diverse categories:

This BFF will see over 1.6 lakh styles and 50 new made-in-India D2C brands which are celebrated under the Myntra Rising STARS banner and will offer a differentiated selection, with unique styles for both men and women across fashion, footwear, accessories and home. With the growing popularity and love for the catalog, some leading brands like Outcast, Nap Chief, BeYours and Veshti Company will showcase irresistible value-offers. 

Indian wear is an integral part of one’s festive wardrobe and the men and women segments have been scaled to host 4.5 lakh styles, to cater to the festive demand ahead of the Big Fashion Festival. The collection houses a range of mass premium and premium styles across light and heavy Indian wear, and fusion wear which are seeing an increase in demand from customers. Fusion collection which comprises 45k styles from 1000+ brands is expected to trend among GenZ customers looking for an  Indo-western look. 

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