Nestlé India sharpens focus on millet-based offering Expand its portfolio launches Nestlé a+ Masala Millet

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Nestlé India is incorporating millets as an ingredient to provide consumers with more diverse food options. In line with the government focus on millets, Nestlé India is creating a differentiated food portfolio across brands that promotes millet as a more sustainable food option, through partnerships and product innovations. As a part of this initiative, Nestlé India has launched Nestlé a+ Masala Millet that contains bajra and can be eaten as a light meal at any time of the day.

India is one of the largest millet producers in the world, accounting for 20% of global millet production. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé S.A and a part of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations.  

Commenting on the faster adoption of millets, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “Millets have been associated with India’s agricultural heritage and with 2023 identified as the International Year of Millets, it is only appropriate that it is brought to the forefront with increased awareness and suitable products. I am delighted to announce our ambition to incorporate millets into relevant product categories. We have already introduced millets into some of our products and the launch of Nestlé a+ Masala Millet is another step in that direction.”

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