2021 was a year of change, and an on-going roller coaster ride for kids as well as us. However, despite the challenges, Nickelodeon continues to stay true to its promise of putting kids first and ensures that kids stay cheerful and express freely. With a belief that every voice counts, Nickelodeon, once again, is all set to empower and entertain kids with its flagship brand initiative ‘Nickelodeon Kids’ Choice Awards 2021’, the only awards show in the country that allows kids to vote and choose their favourites across multiple categories. Kids’ Choice Awards 2020 was a runaway success in its virtual avatar with the highest ever, whopping 1.5 million votes. This year too, the awards would be brought to life virtually with several cutting-edge additions and innovations that will surely strike a chord with kids and parents.
Nickelodeon Kids’ Choice Awards has steadily and successfully grown to become one of the most noteworthy brand IPs in the kids’ category. In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, etc. Nickelodeon’s KCA 2021 will witness the introduction of newer relevant categories such as Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon. Moreover, to award talent from across the country, KCA 2021 will see the introduction of south focussed categories too. The winners like every year will take home the coveted Nickelodeon blimp and get slimed as a mark of honour! Keeping the energies high, the orange carpet has witnessed the who’s who of B-town, from Shahrukh Khan, Deepika Padukone, Alia Bhatt, Ranveer Singh to many personalities across categories to take home the coveted blimp.
Speaking on Kids’ Choice Awards 2021, Nina Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said, “With kids at the heart of everything we do, at Nickelodeon we continue to keep our young dynamic viewers engaged, entertained and motivated through these difficult times with innovations and pioneering initiatives. Nickelodeon has adapted to the new normal to continue to be the most-sought after destination for meaningful entertainment in the kids’ category.”