North East Takes the Lead on Digitization: PhonePe Pulse Q1 2022 Data

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 PhonePe, India’s leading fintech platform, today released the digital payment trends for Q1 (January-March) 2022. As India’s go-to destination for accurate and comprehensive data, the latest PhonePe Pulse trends reveal interesting insights on digital payments in the country. The first quarter of the year saw a spike in P2P and P2M transactions, and strong growth in both payment volumes as well as the number of registered users, indicating a continued uptick in digital payments.   

Here’s a deep-dive into some key highlights from PhonePe Pulse Q1 data:

North East Region (NER) has been a big driver of the growth in digital transactions in Q1 2022: According to a report by the Ministry of Electronics & Information Technology, UPI has now become the most popular mode of payment and 58% of the total 15 Lakh merchants in North East have been digitized. The PhonePe Pulse data throws light on the varied use case of these digital payments trends seen in the NER. For instance, PhonePe is accepted as a payment option across the toughest terrains of NER including far-flung towns such as the Changlang district in Arunachal Pradesh. Assam witnessed the fastest adoption with 2.5+ Lakh merchants in 2022 compared to just 10,000 merchants in 2020, followed by Tripura, Meghalaya, Arunachal Pradesh, Nagaland, Sikkim, and Mizoram. Along with the acquisition rate, the overall transactions have also seen a significant rise from 14.8 Lakh transactions in Q1 2018 to 7.5+ Cr transactions in Q1 this year.

Digitization of merchants is now Pan-India: Consistent efforts made by digital payment companies to educate, engage and empower merchants have led to the phenomenal growth of merchant networks across the country. This change has also been enabled by the interoperable QR codes riding on top of UPI, allowing merchants to accept payments from customers and pay suppliers with minimal resistance. Riding on this growth, PhonePe has digitized nearly 30 Million merchants, adding over 3 Million merchants in Q1 2022 alone. 

PhonePe Pulse data indicates that geographically, Andaman and Nicobar Islands registered the highest jump in P2M transactions with a 29% Q-o-Q increase in this period. Also, sixteen states and union territories witnessed over 100% growth in merchants onboarded in 2021 vs 2020, bearing testimony to the increasing acceptance of digital payments across India. Merchants in Uttar Pradesh lead the adoption numbers as per PhonePe Pulse data, followed by Maharashtra, Karnataka, West Bengal, and Rajasthan, comprising 49% of the merchants in the PhonePe network. 

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