Discovering new shades and experimenting with looks just got a whole lot easier and tech-forward with Nykaa! The country’s leading lifestyle destination will make available L’Oréal’s advanced, AI-powered virtual try-on technology ModiFace. This technology helps to create an enhanced beauty experience for makeup enthusiasts. Over the years, Nykaa has continuously kept pace with changing customer expectations and has actively deployed the latest in technology to augment the experience of discovering and buying beauty online. The ModiFace Technology will
enable virtual try-on on Nykaa’s website and mobile app helping shoppers purchase their desired beauty products across categories, starting with the L’Oréal range of products.

Commenting on the technology integration partnership with L’Oréal, Anchit Nayar, CEO E-commerce Beauty, Nykaa, said, “As a digital-first company, we are continuously thinking of ways to enhance the shopping experience on our platforms. Our partnership with L’Oréal to introduce ModiFace technology allows us to provide a rich, immersive buying experience to our
customers. With the new AI-powered virtual try-on option, customers on Nykaa can now confidently make a choice from our wide range of options–wherever they are, whenever they want!’’ Speaking on the collaboration, Pankaj Sharma, Director, Consumer Products Division, L’Oréal
India said, “As part of our evolution into a Beauty Tech company, L’Oréal is reinventing the beauty experience for consumers. The ModiFace technology harnesses AI and AR technologies to provide a personalized and customized experience in a low-touch economy.