On World Diabetes Day, Britannia NutriChoice launches AI powered, personalized diet consultation for people with diabetes

Spread the love

On World Diabetes Day, Britannia NutriChoice launched a first-of- its- kind service that democratizes access to nutrition for people with diabetes. The initiative uses the expertise of Nutrition and Health coach, Ryan Fernando to deliver diet plans customized to age and dietary preferences. The campaign will reach over 15 million people in India and promote awareness about healthy meal planning to help prevent and manage diabetes.

India ranks second after China, with 77 million people with diabetes (source IDF). It is one of the largest global health emergencies of this century, ranking among the 10 leading causes of mortality. Over 1 in 2 adults with diabetes are undiagnosed. In India, one of the primary reasons for the steady rise in cases of diabetes is the increasingly unhealthy lifestyle and dietary choices. For a problem that affects so many, there isn’t one solution that fits all.

Ryan Fernando, India’s leading nutritionist with over two decades of experience has partnered with Britannia Nutrichoice to provide the customized diet counsel. The diets keep in mind the need for diversity in taste, focuses on portion control and works with simple to source, everyday sources of nutrition.

Prof. (Dr.) Hemraj B. Chandalia – Director, DENMARC and Director, Endocrinology, Diabetes and Metabolism, Jaslok Hospital and Research Center said, “On the occasion of World Diabetes Day let us intensify our efforts to stop the onslaught of diabetes by choosing a healthier lifestyle. Healthful foods and increased physical activity will go a long way in preventing diabetes and mitigating its complications”.

Speaking on the launch, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “India is home to the World’s second-highest population of people managing diabetes. On World Diabetes Day, we are happy to launch this national initiative to provide expert counsel towards balanced nutrition for diabetes. We aim to democratize access to nutrition and deliver a highly personalized experience using the power of AI technology. We are happy to have partnered with award-winning nutritionist Ryan Fernando, who worked extensively on the diet plans, and helped bring the large scale, and much needed initiative to life”.

Spread the love
Ad Widget

Recommended For You

About the Author: mundadugu_english

Leave a Reply

Your email address will not be published. Required fields are marked *