With an aim of redefining user experience, OPPO, the leading global smart device brand, has announced the set up of a specialized Power and Performance lab at its Hyderabad R&D center. The fast-paced lifestyle of young Indians renders them to need a high performing device with longer battery life and lower power consumption. This lab will serve as a cornerstone for driving innovation to make devices more energy efficient with the current use cases by developing real-life scenarios.

This newly established lab will challenge crucial issues like software bugs head-on and innovate for solutions that will be instrumental in elevating the end-user experience. Equipped with the state-of-the-art tools and facilities, the lab will aim to augment user experience even with heavy usages like gaming, photography, videography, video calling and streaming by driving innovations towards building smoother performance and higher battery life. The engineers in the lab will also work on innovating other facets of performance including battery retentions, improving device heating thereby boosting the product experience of the end-user

Commenting on the launch of the lab, Tasleem Arif, VP, and R&D Head, OPPO India said “The set up of the Power and Performance lab marks the third important development towards realizing our dream of building an entire product development ecosystem from India. Aligned with our vision of “Inspiration Ahead,” which takes optimism and Inspiration against the challenges and uncertainties everyone is facing, we are aiming to build a self-sustainable ecosystem for smartphones, from innovation to manufacturing in India”

Talking about the developments to be expected from the lab, Tasleem further added,“This lab will prove a momentous development for driving the next big revolution in user experience, especially with the advent of 5G in India. The lab will develop solutions that showcase stellar power optimization and unmatched performance which would be a must for every 5G device. Through this set up of optimization lab alongside the R&D center, we aim to develop technology for mankind from OPPO which will end up in the hands of millions of users globally.”