Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Cloud3 fan, a first-of-its-kind cooling fanpowered by Cloudchill technology. Orient Cloud 3 not only delivers cool air, but cools the space as well, making it a great choice for Indian households given the year-round hot temperatures. Flaunting adistinctive design, Orient Cloud 3 cooling fan comes with a 4.5-litre water tank that lasts up to 8 hours, thereby ensuring uninterrupted and effective cooling. The fan is capable of bringing down the airtemperature by up to 12 degreesCelsius.

With the launch of this lifestyle cooling solution, Orient Electric aims to reinforce its thought leadership in the category while meeting aspirational needs of the consumers.

Speaking on the launch of Cloud 3 fan, Rakesh Khanna, MD &CEO, Orient Electricsaid, “It is our unrelenting focus on customer-insight led innovation that enables us to continuously come up with differentiated and first-to-market products with class-leading features. With the launch of Cloud 3 fan with the unique Cloudchill technology, we have created a new category altogether. Fans usuallybecome less effective as temperatures go beyond 34degreesCelsius, and thus the idea of developing a cooling fan was born. Cloud 3 fan iscapable of bringing down the temperature by up to 12 degrees Celsius.Ithas an in-built cloud chamber that converts water into cloud-like nanoparticles which instantly cools the air while the aerodynamically designed fan blades help spread this chilled air across the room. We are a leading player in the premium fans segment and with the launch of Cloud 3 fan, we hope to gain a stronger foothold in the market. We are offering Cloud 3 through select stores for consumers to experience its superior cooling capability.”