Rameswaram. Global hospitality technology platform OYO will open homestays, hotels and walking trail to promote tourism in Rameswaram. With its iconic Ramanathaswamy Temple, the town’s tourism potential predominantly revolves around its religious significance, making it a popular destination for spiritual seekers and pilgrims. However, other attractions such as Pamban Bridge and pristine beaches also offer opportunities for historical exploration and beach-centric activities.

Aimed at unlocking the untapped tourism potential of Rameswaram, the plan seeks to project and promote Rameswaram as a major tourist attraction while ensuring the preservation of the town’s rich cultural heritage.

As part of its strategy, OYO plans to promote alternate economic opportunities for the locals to reduce their dependence on natural resources for livelihood. Homestay development plan is an integral part of the plan along with promoting a variety of tourist activities such as water sports, marine biodiversity exploration, walking trails and outdoor camping.

Speaking on the initiaitve, Ritesh Agarwal, Founder & CEO, OYO, said “OYO is excited to play a supporting role in the development of Rameswaram as a tourist hotspot. We plan to unveil the hidden gems, showcase the unique experiences, and elevate the tourism potential of this iconic destination through a sustainable tourism development plan. We are committed to working closely with government authorities, local stakeholders, and the community to implement this tourism development plan effectively”.

OYO data reveals that revenue of hotels onboarded on OYO platform doubled within three months compared to independent budget hotels of a similar size. OYO 360, a self-onboarding tool, provides a simple two-click platform to enroll hotel owners on its platform and provides three types of benefits – growth benefits, partnership benefits, and OYO network benefits.