PhonePe, today announced the launch of the Indus Appstore Developer Platform. With this launch, Indus Appstore is inviting all Android app developers to register and upload their apps using the self-serve developer platform www.indusappstore.com. These apps will be listed on the soon to be launched “Made-in-India” Indus Appstore, offering a localized experience in 12 languages, completely customized for Indian audiences.
App listings on the Indus Appstore Developer Platform will be free for the first year, post which a nominal annual fee will apply. The Indus Appstore will not charge developers any platform fee or commission for In-App Payments. Developers will be free to integrate any payment gateway of their choice inside their own apps.
Speaking of the launch, Akash Dongre, CPO & Co-Founder, Indus Appstore said, “India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers a credible alternative to the Google Playstore – one that is more localized and offers better app discovery and consumer engagement. We are excited to open up the Indus Appstore Developer Platform today, and invite all developers to list their app on the Made-in-India app store.”