PhonePe, today announced the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with the iconic Indian actor, Shri. Amitabh Bachchan. This new feature will allow PhonePe SmartSpeakers across India to validate customer payments in Mr. Bachchan’s distinct voice. This industry-first celebrity voice feature is currently available in Hindi and English, with plans to roll this out for other languages in the future.
The PhonePe SmartSpeaker was launched a year ago, and since then, four million devices are being used by merchant partners across 19,000 postal codes (covering over 90% of the country). In what is a true testimony to their popularity, the SmartSpeakers validate 100 Cr (1000 Mn) transactions across the country. The addition of a celebrity voice, featuring Mr. Amitabh Bachchan, will enhance the payment experience for both merchants and customers, making it more interactive than ever before.
Speaking about this unique new feature, Vivek Lohcheb, Head of Offline Business at PhonePe said, “We are delighted to launch a unique celebrity voice feature for our SmartSpeaker for merchant partners across India. Mr. Bachchan’s voice has an instant and universal recall, and it resonates with millions of Indians across the country. Being a popular Indian app used by one in four Indians, we believe this collaboration will further elevate the popularity of the PhonePe SmartSpeaker for merchants and customers alike.”