PVR Cinemas, the largest cinema exhibition company in India today announced the launch of its first multiplex at Venu Mall, Nizamabad, Telangana. Strengthening its footprints across key markets, the newly opened 4-screen property is integrated with best- in- class theatrical solutions and a host of personalized hospitality services to offer an immersive and seamless cinematic experience.
With this launch, PVR Cinemas consolidated its foothold in Telangana with 71 screens in 13 properties and 299 screens across 49 properties in South.
Located at the distance of about 175 kms from North-west of Hyderabad, the new property has a total seating capacity of 1212 audiences and marks the entry of the first national multiplex chain in Nizamabad.
To provide an unparalleled captivating and immersive experience, the 4-screen property is equipped with cutting-edge cinematic technologies including 2K projectors, Next-Gen 3D screens and Dolby Atmos sound.
Speaking on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said, “South has a strong base for movie culture and there is great scope for expansion in the backdrop of a vibrant film industry. Since the appetite for movie watching is higher in south, there is a wide acceptance to Hollywood and Bollywood movies among audiences. Our entry in Nizamabad is aligned to the company’s strategy to increase its presence in Tier-2 and Tier-3 cities to provide the local population access to best in class entertainment facilities and an enhanced movie going experience.”
The cinema has a warm and welcoming ambience with visually dazzling interior with magnificent chandeliers in the foyer area, red fabric panels on audi walls with ‘V’ patterned DVD artworks of all great movies that accentuate the luxury experience. In addition, a wide range of gourmet delicacies served in the luxury of comfortable recliners further adds to the property’s unique offerings.