Reels set to catapult brand growth with Meta’s #MadeOnReels initiative

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 Meta today announced the launch of #MadeonReels, a program designed to take the power of Reels Ads to brands across verticals in the country. The program is aimed at enabling brands to supercharge business results through entertaining storytelling on Reels, and by leveraging the power of the thriving creator ecosystem in India.

At the start of the year, Meta in India decided to work with leading brands across categories to determine the impact Reels Ads could have on their marketing objectives. Campaign results from brands such as Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video and Tanishq showed that Reels Ads drove strong business outcomes across parameters such as ad-recall, message association, and conversions.

Based on the encouraging results, Meta is now launching #MadeOnReels for the wider ecosystem, inviting briefs from brands across verticals to be a part of this program. Selected brands will receive creative support, program support, and the opportunity to work with three creators each on Reels campaigns around their specific marketing objectives. Leading creators such as Niharika NM, Barkha Singh, RJ Karishma, Ayush Mehra, Viraj Ghelani, Ruhee Dosani, and Masoom Minawala are going to be a part of the #MadeOnReels program.

Said Arun Srinivas, Director and Head of Ads Business for Meta in India, “The results from the brand campaigns done so far demonstrate that the powerful combination of Reels Ads and creators can supercharge growth for brands and address their key marketing objectives. Our goal at Meta is to help businesses build for the evolving consumer behaviour and create a strong ecosystem for the future of digital advertising in the country. #MadeOnReels does precisely that.”

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