Bringing alive the magic of iconic old Telugu movies, one of India’s leading content distribution and DTH platform, Tata Play, has expanded its regional foothold with the launch of its new value-added service Telugu Classics. This dedicated platform will transport viewers back to the 50’s to 90’s era of Telegu cinema and recreate the magic of golden cinema. Tata Play aims to strengthen its Classic portfolio offering and already has Classic TV and Classic Cinema for Hindi entertainment along with Tata Play Hits for evergreen English shows from 80’s-90’s era and now will be entertaining the Telugu audience through this current offering.

Telugu Classics will bring a vast spectrum of genres including popular and celebrated movies from the 50’s-90’s era featuring superstars such as Chiranjeevi, NTR, ANR Balakrishna, Savitri, Krishna Kumari, and many more. Viewers will see cult films like Lava Kusa (1963), Challenge (1984), Suvarna Sundari (1957), Khaidi (1983), Vetagadu (1979), etc. spanning from the monochrome to the colour movie era. Along with movies, the service will also showcase handpicked TV shows and songs from the yester era. A special and exclusive segment called, ‘Vendithera Vaelpulu’ has also been designed for the viewers where they will get to see the Biographies on superstars of Telugu Cinema on weekends. The programming will also have short content like best scenes & dialogues from classic movies that will entertain the audiences in between movies. Tata Play Telugu Classics is also the only platform that will showcase back-to-back Telugu classic movies in a day. The platform will serve as the ultimate go to destination for people who want to enjoy a walk down the memory and celebrate these entertainment master pieces again.

Commenting on the same, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri said, “Continuing to cater to our subscribers’ love and appreciation for quality content, we are happy to announce Tata Play Telugu Classics as an addition to the vast library of value-added services on Tata Play. Through this expansion, we aim to revive the charm of legendary Telugu content and provide our viewers with an opportunity to relive the golden era of Telugu cinema. I specially want to thank our partner Shemaroo Entertainment for helping us curate this service and restoring these classics for generations to relish.”