Durex, the world’s #1 sexual wellbeing brand, launched Durex Real Feel, a first of its kind offering in the non-latex range of condoms. Real Feel is made of polyisoprene material which is softer than latex rubber and provides skin on skin feeling to partners. With this launch, the brand aims to intensify and enhance sexual encounters between couples by offering a natural “skin” like feeling, while being protected.
Durex’s consumer insights indicate No. 1 reason for people stopping use of condom is lack of enjoyment. The rubbery feel of an ordinary condom takes away the pleasure of the moment. Durex Real Feel offers consumers the feeling of real skin that facilitates a raw and natural sexual experience in the bedroom. This launch is unique and made of India’s most advanced condom material, helping consumers strengthen the emotional and physical connect with their partners.
Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said “As one of largest condom brands in India, Durex is constantly innovating and offers new unique products for couples. Durex Real Feel caters to the need for sex without condoms that many desire by providing real-skin feel without compromising on protection. The latest range of condoms created using polyisoprene rubber which is non-latex and softer than natural rubber latex to provide couples a more intimate and natural sexual experience.”