Samsung, India’s largest consumer electronics brand, today announced the launch of its 2023 range of air conditioners, including its premium WindFree™ air conditioners. The new range addresses consumers’ demand for a powerful air conditioner that combines fast cooling, clean air, energy efficiency and convenience with great aesthetics, effortlessly. 

The WindFree™ technology has been designed to eliminate harsh cold air draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s that promises 43% faster cooling, for powerful cooling and perfect comfort. The new range includes 36 WindFree™ air conditioner models.

Designed to blend in with the home décor seamlessly, the new line-up comes in beautiful dual tone design and is available in two new colours – Rose Grey and Airy Mint, apart from the White colour panel. Priced at INR 35,599 onwards, the new line-up is available across all leading retail stores and online on Flipkart and Amazon, and Samsung.com.

To enable a clean indoor environment, the in-built air purifier in select models of the new range comes with a 4-in-1 PM2.5 air filter with advanced filtration technology. 4-in-1 Care Filter provides optimal protection by filtering out ultra-fine dust and sterilizing bacteria, viruses and allergens. It reduces up to 90% harmful bacteria, up to 99% viruses and up to 98% allergens (tested by Intertek). 

In a world of smart connected devices, Samsung has also taken the AI features a notch higher in select models in its new range. In addition to smart features such as Welcome Cooling and Voice Control, Samsung’s Wi-Fi-enabled air conditioners, including those from the WindFree™ series, now offer AI Energy Mode. This intelligent cooling feature uses AI to analyze the user’s preferred temperature and room condition before switching to the most effective mode and saving up to 20% of energy.