Samsung has brought together two stunning MZ icons, actor Alia Bhatt and the recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones, in a new campaign that showcases your Flip Side.

“I have been using Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding the new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique FlexCam feature in Galaxy Z Flip4 allows me to shoot videos and capture shots in different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones.,” Alia Bhatt said.

Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos.

“We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s personal style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression.,” said Aditya Babbar, Senior Director and Head, Product Marketing, Samsung India.