Samsung, India’s largest consumer electronics brand, has announced a bigger and better ‘Blue Fest’ 2023, launching a new line-up of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators that come with India-centric design patterns and bringing in Wi-Fi enabled Bespoke Microwave to India. Along with these new launches, consumers can also get exciting offers on Samsung air conditioners, televisions, washing machines, refrigerators, microwaves, soundbars and dishwashers.

This summer, Blue Fest 2023 is aimed at giving consumers an opportunity to upgrade their living spaces with latest in-home entertainment and cooling appliances as well as allowing them to do laundry in style.  

The new exquisite designs of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators have been especially crafted to give an aesthetic touch to the overall Indian home décor. The new design patterns include Clean Pink, Clean Navy, Clean White, Glam Deep Charcoal in Bespoke Side-by-Side Refrigerators; Archi, Hydrangea and Black Matt in Frost Free Refrigerators and Himalaya Poppy and Orange Blossom in Direct Cool Refrigerators. 

Designed for modern Indian consumers, the all new Wi-Fi enabled Bespoke Microwave with SmartThings app enables consumers to monitor and control the microwave’s functions and settings anytime, anywhere with Wi-Fi connectivity. These microwaves come with a minimalistic and sophisticated design in Charcoal Gray and Clean Navy colours. Also, with all new simple UX control panel, it is designed to be extremely simple and comfortable to operate. It also comes with Samsung’s popular Masala and Sun-dry recipes along with traditional Indian cooking options, offering a wide range of cooking menus.