Samsung, India’s largest consumer electronics brand, today launched its 2023 range of semi-automatic washing machines that come with new features such as Soft Closing Toughened Glass Lid and Dual Magic Filter. These added features make this latest range an ideal purchase for a seamless laundry experience.

The new line-up introduces design enhancements in two fresh capacity variants – 8 kg and 9 kg – with price ranging between INR 15,000 and INR 18,000. It is available in three premium colour combinations – dark grey & wine, dark grey & ebony black and light grey & ebony black on Samsung.com, Amazon, Flipkart, and across all leading retail stores in the country.

A first from Samsung, the Soft Closing Toughened Glass Lid is designed to close gently, safely, and silently to offer a smooth laundry experience. In this feature, a damper automatically lowers the speed of lid movement, so that there is less risk of accidents.

The new line-up of Samsung’s semi-automatic washing machines is also equipped with Dual Magic Filter that is aimed at addressing the challenge of drainage clogging up. The filters collect lint, fluff and other residual particles that come out of dirty laundry and keep clothes clean and spotless. It is also easy to clean the filters as they open 180 degrees.