Samsung, India’s largest consumer electronics brand, today announced its new lineup of Crystal 4K iSmart UHD TV in India that celebrates the fusion of advanced technology and affordability. This range comes with flagship TV features such as Built-in IoT-Hub with Calm Onboarding, IoT Sensor for brightness adjustment, Video Calling with SlimFit camera and more. It offers an unparalleled visual experience with One Billion True Colors, combining crystal-clear picture quality with innovative smart features to deliver an immersive home entertainment experience.

In line with modern needs to stay connected with family and colleagues over video calls, the new range of Crystal 4K iSmart UHD TVs come with Video Calling feature with SlimFit Cam. Consumers can enjoy video calling or web conferences on the TV screen with an easy-to-use SlimFit Cam (TV webcam) that can be attached without compromising the TV’s design or viewing experience.

The new lineup comes with built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light to automatically adjust brightness. Calm Onboarding seamlessly syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections.

“There is an unprecedented demand for superior in-home entertainment wherein modern Indian consumers want spectacular picture quality, immersive sound, an unparalleled gaming experience, and technologies that enable connected living with great ease. Our new Crystal 4K iSmart UHD TVs not only meet these requirements but also offer premium flagship features such as built-in IoT-Hub with Calm Onboarding, video calling with SlimFit Cam, Object Tracking Sound (OTS) Lite for a cinematic 3D sound experience, and much more. We are positive that this latest lineup will be loved by our consumers and will further reinforce our market leadership in the TV segment,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.