Samsung, India’s largest consumer electronics brand, today announced the launch of its top-of-the-line, premium Side-by-Side Refrigerator range for 2023. This new range is 100% manufactured in India and comes with several India-specific features based on consumer insights that will make the lives of consumers convenient and better.
This all-new IoT-enabled line-up has been thoughtfully designed to cater to specific refrigeration needs of new-age Indian consumers such as customizable storage, glamorous exteriors, convenience through Connected Living, never ending entertainment, energy efficiency and more.
As a first, all models of the new range will be Wi-Fi enabled and equipped with Smart Things app functionality to strengthen Samsung’s ‘Powering Digital India’ vision.
It comes equipped with Convertible 5-in-1 mode for customizable storage space, Samsung’s Twin Cooling PlusTM technology for precise cooling and Curd MaestroTM that allows users to make curd at home in a healthy and hygienic way. To allow better space utilization, consumers can now detach the curd making compartment, when it is not in use.
In this new range, Samsung, for the first time, has brought together its cutting-edge proprietary technologies to create a new benchmark in refrigeration, BESPOKE Glass Finish to up the glam quotient and IoT-enbled FamilyHub 7.0 to offer unlimited entertainment and a connected living experience.
To cater to the design taste of the modern consumers who want their style to reflect in everything they do, the 2023 Side-by-Side refrigerators come with four BESPOKE Glass Finish color options – – Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink.
