Samsung, India’s largest and most trusted consumer electronics brand, today announced the launch of its 2022 range of artificial intelligence enabled bi-lingual AI EcoBubble™ fully automatic front load washing machines. The new lineup comes with all new AI Wash feature for an effortless laundry experience and larger capacity models going up to 12 kg, as consumers shift their preference to bigger washing machines.
The latest range will be available across all retail partners, on Samsung’s official online store Samsung Shop, Amazon and Flipkart starting May 10, 2022.
With this launch, Samsung has introduced a limited period ‘The Big Laundry Offer’ to provide consumers purchasing Samsung AI EcoBubble™ washing machines in 7 kg, 8 kg and 9 kg capacity with an exciting opportunity to get up to 25% off. Consumers will also get an additional cashback of up to 17.5% on 8 kg and 9 kg models and up to 12.5% on 7 kg models. This offer is valid across retail stores till June 10, 2022.
The 2022 washing machine line-up, with 40 models, comes with intelligent features such as AI Wash, Air Wash Technology and Super Speed Cycle that take the consumers’ laundry experience several notches higher.
AI Wash uses sensors to sense the laundry’s weight and level of soiling, and optimizes the amount of water, detergent and rinsing time, using Machine Learning. The unique Air Wash Technology deodorizes and sanitizes your clothes without washing them with water. It removes 99.9% bacteria and unpleasant odors using just heated air that leaves your clothes feeling like they have been freshly dry-cleaned. The Super Speed Cycle, on the other hand, reduces laundry time drastically by shortening the rinsing time using Speed Spray and accelerating spin speed to quickly spin-dry clothes.
AI EcoBubble™ is India’s first washing machine that learns user behaviour and suggests the most preferred wash cycle, providing ease of use by eliminating the need to juggle through multiple options. This smart Internet of Things (IoT) enabled washing machine line-up can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.
