Samsung India has revamped the iconic Samsung Opera House in the heart of Bengaluru by bringing in exciting new technology experiences and opening a Starbucks store. Consumers visiting Samsung Opera House can now enjoy Samsung’s complete product ecosystem and new zones such as Connected Living, Gaming Arena, Audio, Home Theatre and Lifestyle TVs, showcasing its multi-device connectivity with SmartThings, alongside a cup of coffee.

The new 70-seater Starbucks outlet was inaugurated by Mr. JongBum Park, President and CEO, Samsung Southwest Asia and Mr. Sushant Dash, CEO of Tata Starbucks during an event at the iconic Samsung Opera House. The event included a riveting coffee-tasting session, a friend’s and family event and a music performance that enthralled the audience.

“Consumers, especially the Gen Z and millennials, have come to love Samsung Opera House over the last four years. Now, we are taking the experience here a notch higher with brand new experiences such as a Connected Living zone, a Gaming Arena, Home Theatre zone among others. We are really excited to add a Starbucks store to this experience, bringing together two great passion points of youth – technology and coffee,” said Mr. JongBum Park, President and CEO, Samsung Southwest Asia.

“We are positive that the youth will love this new collaborative space and we can’t wait to see them ideate, innovate and create amid all the cutting-edge tech on display and the aroma of coffee,” he said.

“Last year has been eventful for Tata Starbucks in terms of our expansion plans and offering meaningful experiences to our customers in newer cities and locations. As we expand, our goal is to provide every customer with the distinctive Starbucks experience. We are delighted to extend our signature Starbucks experience to Samsung Opera House with premium quality coffee, handcrafted beverages, extensive food offerings and a warm welcome by our passionate partners (Baristas),” said Mr. Sushant Dash, CEO, Tata Starbucks Pvt Ltd.