Samsung to Launch New Fold, Flip Phones on August 10 in Bid to Make Foldables Mainstream

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Samsung Electronics will showcase new technologies and products on August 10, 2022, during the Galaxy Unpacked. Ahead of the marquee event, Dr. TM Roh, President & Head of MX Business, Samsung Electronics, talked about Samsung’s mission to create technology that makes people’s lives better.

“We successfully introduced the first-ever Galaxy foldable smartphone in 2019 and have changed the future of our industry ever since. Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market,” Dr. Roh said.

Last year, 70% of Galaxy foldable users turned to the Flip that’s built for self-expression. Nearly one out of three Galaxy foldable users last year opted for the Fold, which is the ultimate productivity device, empowering consumers to do more through hyper-connected, personal computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.

This year, we’ve made advancements in every detail and opened the new experiences enabled by these behavior-shifting devices, Dr. Roh added.

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