Samsung, India’s largest consumer electronics brand, has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country.

The SmartThings zone will showcase how Samsung’s connected living ecosystem can create convenience for consumers in their daily lives. This includes highlighting how a smartphone, refrigerator, AC, home theatre, TV and other devices can connect to each other and provide convenience to consumers. The SmartThings zone will also include scenarios such as Work from Home to show how a Samsung monitor, laptop, tab and smartphone connect to improve productivity, or how you can switch on your ACs remotely so that the your home is cooled even before you reach, or even a home kitchen experience.

“As a brand focused on ever evolving customer’s needs, we have seen that demand for our premium products has increased with nearly two thirds of our consumers choosing a premium device at our Samsung Experience Stores. To tap into this growing consumers demand, we are setting up 15 Premium Experience Stores across India that will offer the widest portfolio of Samsung’s curated premium products as well as experiences such as our SmartThings ecosystem, Gaming, Lifestyle Screens, product customization,” said Mr. Sumit Walia, Senior Director, D2C Business, Samsung India.