Samsung’s 2023 Neo QLED TVs are Here to WOW in India; Boasting Powerful Performance, Secure Connectivity, Immersive Gaming, Personalized Experiences and Everyday Sustainability

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Samsung, global number one TV brand for the last 17 years, today launched the newest generation of its ultra-premium 2023 Neo QLED 8K TVs and Neo QLED 4K TVs in sizes ranging from 50-inches to 98-inches. Besides breathtaking picture quality and stunning design, this year’s lineup focuses on enhanced connectivity, advanced personalization, ultimate gaming experience and everyday sustainability by decreasing its carbon footprint throughout its product lifecycle, offering a “More Wow than Ever” experience.  

In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home. Our latest Neo QLED TVs are ‘More Wow than Ever’. They are beautiful, accessible and sustainable with eco-conscious technologies, offer immersive gaming and with SmartThings, our advanced technology is seamless and intuitive, making life more convenient and enjoyable everyday. With these ultra-large screens, 8K resolution and next-level image and sound quality, we are confident that Neo QLED TVs will strengthen our leadership in the premium TV market in India,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.

Breathtaking Picture & Sound Quality

Images on Neo QLED TVs look incredible thanks to Samsung’s Quantum Matrix Technology that powers up to 33 million pixels and delivers a billion colours.

The picture quality of Neo QLED TVs is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Both Neo QLED 8K & 4K TVs deliver bright and a wide range of colours that are validated by experts at Pantone®. The validation means consumers can experience lifelike colours while watching their favorite content and playing games. It includes accurate expression of 2,030 Pantone® colors and 110 skin tone shades.

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