Sendbird, the global conversations platform for mobile apps with over 300 million monthly active users, today announced Sendbird Notifications, a low-code, API-based solution that enables product managers and marketers to customize and send a persistent in-app notifications experience in minutes, delivering 2X the conversion at half the cost of SMS.  

With Sendbird Notifications, business users can easily create and send interactive in-app messages at scale using Sendbird Notification Builder or directly from select marketing automation platforms, such as Braze or CleverTap, two new integrations also announced today. Notifications are easily customizable in a no-code template builder, and can be further enriched with interactivity and rich media. 

Unlike SMS messages that get lost in a customers’ phone messages folder and in-app push notifications that display then disappear, Sendbird Notifications are persistent – they can be accessed in a customizable in-app view, directly in a conversations feed, or anywhere in app, at any time. The result is a new cost-effective channel for business-to-user communications that drives higher conversion compared to SMS and push.

In a time when business leaders must evaluate value delivered from every technology investment, the performance of SMS is under scrutiny. While a popular business-to-user communications channel, SMS is plagued by high costs, increasing scams, low conversion, and lack of reliable performance metrics.

“Customers of all sizes have shared that SMS is the black box of their spend,” said Sendbird CEO and Co-founder John S. Kim. “SMS is a necessary channel for user acquisition, but once a user is acquired it is substantially more cost efficient and effective to drive action in app. We are thrilled with the results from our Notifications beta program, which has proven that in-app messages are highly effective at reaching and converting customers.”