Travel is making a strong comeback. However, many traditional hotel businesses continue to rely on walk-ins and travel agents to recover demand, especially across India’s Tier II and III cities. To increase the visibility and customer base of such hotels,, global travel technology company OYO recently launched OYO 360 – a self-onboarding tool for hotel and home-owners. OYO launched this programme to bring the power of modern technologies such as AI, machine learning and data science to the small and medium hotel business ecosystem, so that they have the necessary tools to maximise their earnings and benefit from the bounceback in travel. Since its launch, 3700+ hotels and homes have joined the OYO platform via OYO 360 and a majority of them have doubled their revenue compared to their pre-OYO days.
OYO offers hotels access to a large base of regular customers through its app and website, and also lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such doubling of revenues. 
The company also helps ensure great experience for customers, with automated tools such as Artificial Intelligence powered chatbots to quickly resolve customer queries, loyalty programmes and easy refund if needed. Owing to these factors, a majority of OYO’s customers keep coming back to the platform, and over 80% of new customers discover local hotels through the OYO platform itself. 
As the Indian hospitality industry gears for the rebound in tourism, many small hotel and home businesses have joined OYO and have started using its easy-to-use mobile app – ‘Co-OYO’ which allows them to monitor their bookings and booking patterns, see their customer feedback and ratings, their earnings and cash flow, understand ways of increasing earnings and modify room tariffs if needed. Another easy to use OYO software, OYO OS helps them with property management and operations.