POCO, one of India’s leading consumer technology brands, expanding its C-series portfolio, launched POCO C55 today. Powered by a top-notch chipset – MediaTek Helio G85, 50MP dual camera first in the C-series and 5,000 mAh massive battery, POCO C55 is a value disruptor that will help users to get through the day with Speed and Swag. Taking the smartphone experience up a notch in the entry-level segment, the new POCO C55 comes with a stylish leather-like stitch design and a large 6.71” HD+ display ensuring a complete package in this segment.

Commenting on the launch, Himanshu Tandon, Country Head, POCO India said, “POCO has seen a resounding success in the under 10k segment with its C-series portfolio. We are excited to level up the budget segment with the best and most powerful smartphone that will be a true game changer. With a powerful processor, 50MP dual camera first in the C-series complemented with a massive battery, POCO C55 provides a rarely seen value-for-money offering in its category. We are happy to take this leap with the POCO C55 as it is a perfect combination of performance and affordable pricing.”

POCO C55 is powered with segment’s most powerful MediaTek Helio G85 chipset, an incredible processor for a super-fast and smooth performance especially for heavy-loading game engines, demanding scenes and intense gameplay. Built to handle extensive gaming and heavy daily tasks, POCO C55 packs a massive 5000mAh battery to take the users through a day easily. Providing sufficient juice to a massive battery, its 10W charging support gives a sufficient battery backup.

Featuring a stylish back panel, POCO C55 flaunts a leather-like stitch design and a rear fingerprint sensor. This game changer comes with a 6.71” HD+ panel, which delivers an efficient, smooth and a vivid content streaming experience. A first in the C-series, POCO C55 features a 50MP dual camera setup along with a 5MP front snapper.

Available in 3 exciting colors, Forest Green, Cool Blue and Power Black, POCO C55 will be available on Flipkart starting 28 February in 4GB+64GB and 6GB+128GB at INR 9,499 and INR 10,999 respectively. Taking the swag levels higher and making this a sweet deal for consumers, POCO has introduced an INR 500 first day flat discount on the 4GB+64GB variant. Along with this they have announced bank offers of INR 500 and INR 1000 on 4GB+64GB and 6GB+128GB variants respectively for consumers using SBI, HDFC and ICICI debit or credit cards taking the net effective price for first day to INR 8499 and INR 9999.