Maruti Suzuki India Limited today announced the launch of its much-awaited technologically superior premium hatchback – the New Age Baleno. Equipped with a host of class leading technology, safety, comfort & convenience features and NEXA’s new signature Crafted Futurism design language, the New Age Baleno will provide an unparalleled driving experience to customers.
Introducing the New Age Baleno to the world, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said, “Baleno is amongst the top five best-selling cars in the industry since launch. Over 1 million delighted Baleno customers in India and across 100+ countries of the world have appreciated it for design and performance. The New Age Baleno is our new approach towards the future. With focus on technology and innovation, the New Age Baleno is set to re-energise the premium hatchback segment with several first-in- segment features. The new age technology and features along with fresh look, premium interiors and special focus on safety will take the customer experience to a new high.”
He further added, “With our suppliers, Maruti Suzuki has invested over Rs 1,150 Crores on this full model change. We are confident that the New Age Baleno will continue to win more hearts and scale even greater heights.”
‘Crafted Futurism’ Design Language
Signifying NEXA’s endeavour to create the cars of tomorrow, the New Age Baleno is the first model to feature NEXA’s Crafted Futurism design language. A work of art inspired by the future, the design language is exclusively crafted to match the refined tastes of NEXA customers. The design philosophy manifests itself upon three major pillars:
NEXpression: Artfully designed exteriors & interiors, crafted to perfection
NEXtech: Advanced technology catering to the new age customer’s needs
NEXperience: Experiences that are ahead of the times.
New Age Baleno: Bold, Expressive, and Urban Exteriors
The New Age Baleno with Crafted Futurism design language exudes a wider, stronger and more dynamic stance with bold shoulder and sharp character lines. Building on the aesthetic liquid flow design, throughout.
With the objective of capturing the urban imagination, the New Age Baleno’s premium flair and signature design make for a bold road presence.