This World Book Day, Spread the Joy of Reading with #GiftABook Campaign by

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With World Book Day being celebrated on Sunday April 23, announced its yearlong #GiftABook campaign. With the aim to inspire the culture of reading and gifting books in India, the campaign focuses on the significance of giving a gift that keeps on giving. Customers can discover books across genres and age groups with a host of exciting offers and deals on the specially curated gift a book storefront. This initiative by is part of its ongoing effort to ‘Make India read.’

To kick off the campaign, a digital video was launched earlier this year that captures the journey of a young girl showcasing the impact of books gifted to her at various stages in her life that help shape her story. The video emphasizes that books are gifts that never go out of fashion and highlights the many benefits of reading, such as enhancing curiosity, developing imagination, generating new ideas, and building character. Check out the campaign video here.

Rajarshi Guin, Director, Media, Amazon India expressed his enthusiasm for the campaign stating, “We are committed to contribute in building a nation of readers. Reading helps in developing imagination, enhance curiosity, generate new ideas and build character. These are some of the many reasons why Books are great gifts. At Amazon we are passionate about Books and we are working with sellers, publishers and authors to bring alive our vision of making India read more. Our campaign #GiftABook is a small step in this long journey to spread the love of reading. Customers can visit our website and app to browse through millions of titles across genre and languages to select a book for themselves and their loved ones”

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