Hosting a dating life debrief with friends is a time honored tradition, so much so that over 75% of surveyed singles said they discuss their dating life with friends multiple times a month.1 To assist today’s singles and their dating deliberators in deeming if someone is worthy of a Like, Tinder, the world’s most popular dating app for meeting new people, is launching Tinder MatchmakerTM. The new feature lets friends and family asynchronously access Tinder to recommend profiles for a user.
The feature makes modern dating a team sport by essentially integrating the “friend test” into Tinder. Users can now invite others, whether they have a Tinder profile or not, to view and suggest potential matches. It gives Tinder users the added intel of seeing who their friends Like for them when considering a potential match but, just like in real life, the user ultimately decides who they want to send a Like to.
In fact, according to a survey by Tinder, GenZ across India are no stranger to letting their friends swipe on dating apps on their behalf.
● Over a third (37%) have swiped for a friend, and close to a third (28%) have had their friends swipe for them2
● 41% young singles in India said they have been on a dating app with a friend looking through profiles together2
● More than half (54%) admit to having asked their friend for their advice on profile pictures and bios for dating apps.2
“For years, singles have asked their friends to help find their next match on Tinder, and now we’re making that so easy with Tinder Matchmaker,” says Melissa Hobley, Chief Marketing Officer at Tinder. “Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you.”