PCs have become an essential part of our daily lives in today’s hyper-connected world. People have become highly conscious of ramping up their productivity to free up more time. As per the recent ‘PC Health and Upgrade’ study1, consumers are looking to upgrade their PC components to extend their computing devices’ life and enhance productivity.

Predominantly used for productivity linked applications, the survey also finds that a PC has become an all-purpose device today. Consumers buy PCs and laptops for a variety of reasons such as generic computing (62.5%), productivity (59.3%), entertainment (57.6%), education (57.2%), social networking (55%), video conferencing (43.6%), gaming (42%), multimedia creation (36.6%) and only 4.4% of the respondents use them for other activities. Therefore, PC performance matters more than ever before, as the consumers want to do more in less time.

Mr. Jaganathan Chelliah, Senior Director – Marketing, India & MEA, Western Digital, said, “The study has given us a lot of interesting insights about PC users In India. More than 40% of PC users are spending 5 to 12 hours on their devices for a variety of tasks and therefore are seeking an upgrade in their PC performance. For Western Digital, these insights have enabled us to offer relevant storage solutions to consumers. For example, our WD Blue SSDs are designed specifically for productivity seekers and content creators who want both performance and reliability.