Urban Company has launched a transformative ad campaign focusing on cities like Chennai, Hyderabad and Bengaluru, through a film that celebrates the beautiful bond between a mother and daughter during festivals like Pongal and Makar Sankranti.
The campaign features an emotionally riveting film showcasing the festive tradition of cleaning our homes to welcome prosperity, while highlighting that ‘true prosperity’ lies in the happiness of our loved ones, especially our children.
Penned by QED Communications, the film stems from the insight that while parents want to spend the festive season passing on traditions to their children, the stress of cleaning one’s home often takes up a lot of their time. A problem that Urban Company solves with ease, through its proposition of providing Full Home Cleaning services at one’s convenience.
Through this innovative service, Urban Company lives up to its promise of providing unmatched convenience to its consumers, by delivering a stress – free experience backed by compassionate and empathetic partners and a consumer centric approach.
Speaking on the campaign, Harihar Goswami, Creative Director, QED Communications said, “It is every parent’s desire to pass on traditions to their children. The campaign brings this emotional insight alive by establishing how Urban Company makes festive home cleaning a stress free experience, so that people can spend time with their loved ones and celebrate traditions in their true spirit. Therein lies true prosperity.’
Commenting on the campaign, Smit Shukla, VP, Marketing at Urban Company said, “As an organisation we believe in making our consumers and partners life better and connect with them at a deeper level. This campaign is specially designed to dial the emotional and functional connect with our consumers and be an integral part of Pongal and Makar Sankranti celebrations through our professional cleaning service .