Xiaomi India, the country’s most trusted Smartphone X AIoT brand has joined hands with one of India’s most iconic television shows – Kaun Banega Crorepati, which airs on Sony Entertainment Television. Bringing in technology integration that enhances the show’s technology quotient, this collaboration will introduce a new way for contestants to seek the “Video Call a Friend” lifeline.

In the newest season of Kaun Banega Crorepati, the ‘Video Call a Friend’ lifeline will be powered by Xiaomi’s 5G devices including the latest Redmi 12 5G. This lifeline enables contestants to connect with their friends through video calls, helping them make an informed decision during the game.

Commenting on the partnership, Mr. Anuj Sharma, Chief Marketing Officer at Xiaomi India stated, “Kaun Banega Crorepati has been an integral part of Indian households for years. Like the show, Xiaomi India has been touching millions of hearts in its 9 years of journey in India. Both are rooted in authenticity and dedicated to connecting with the masses. Through this collaboration, we are delighted to introduce a fresh dimension to the ‘Video Call a Friend’ lifeline through our 5G technology.”

Prateik Das, Head- Marketing Partnership & Alliance, Xiaomi India said, “A robust partnership is the driving force behind a brand’s progress and ingenuity. This partnership exemplifies the power of collaboration that resonates deeply with audiences, creating an impact that goes beyond boundaries.”