India’s largest and most loved content platform for kids – Voot Kids, has now pulled out all stops to enthrall its young viewers with an unlimited dose of entertainment. Strengthening its content library as India’s one-stop-destination for favorite characters, entertainment and fun learn platform for children, Voot Kids has announced an exciting line up to provide viewers with access to the globally loved anime franchise – Pokémon in India. Celebrating 25 years of Pokémon, Voot Kids is now the go to platformfor more Pokémon fun than any other digital platform in India with 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content.

Speaking on the initiative, FerzadPalia, Head – SVOD (Voot Select, Voot Kids) & International Business at Viacom18, said, “At Voot Kids we aim at creating a wholesome experience for our young viewers to enjoy and fun learn from their favorite characters in a 100 % kid safe environment. This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth. The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders. Speaking on the launch, Ashutosh Parekh, Head of Content – Voot Kids, said, “At Voot Kids we continue to build a roster of compelling stories fronted by top global and local characters. With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart.