Western Digital unveiled new innovations from its SanDisk® Professional brand for content creators and professionals in India. These innovative storage solutions are introduced to help content creators with one of their biggest challenges today: content management. The seven newly introduced products in India include SanDisk Professional PRO-G40TM SSD, G-RAIDTM Shuttle SSD, G-DRIVE™ Enterprise-Class Desktop Hard Drive, and PRO-DOCK 4, a 4-bay reader docking station.
Content creators are creating an unprecedented amount of data across all segments. For example, as per a recent Western Digital study1 on average a new age content creator creates 350GB of content in a month, while a typical Bollywood movie requires about 200-300TB2 of storage. Considering the fast-paced, data-intensive workflows, content creators – whether in high-end studios, creating the next big picture, or a professional out in the field capturing footage for a project or editing videos during post-production – need simple and flexible storage solutions that make them more efficient.
SanDisk Professional’s portfolio is centered on delivering high-performance, scalable, and reliable solutions that enable today’s creators to actualize their aspirations. It plays a critical role at every step of production – from capturing and transferring to editing and archiving – to help manage production assets effectively and reliably.
Jaganathan Chelliah, Senior Director-Marketing, India Middle East and TIA, Western Digital, said, “Western Digital believes digital content is the voice of the content creator manifested through technology. Captured or created content needs to be saved, transferred, off-loaded, shared, and archived. Our newly introduced SanDisk Professional brand enables content creators and professionals to ‘Create the Incredible’. SanDisk Professional offers a range of purpose-built storage solutions to harmonize every step of that process.”
Khalid Wani, Senior Director- Sales, India, Western Digital said, “At Western Digital, we are constantly innovating and introducing storage solutions to help creators at every step of the process to capture the extraordinary. Our professional-grade portfolio under SanDisk Professional Brand allows us to offer premium solutions to the growing community of creators.”
