The first fully electric BMW iX1 has been launched in India today. With this, the most successful BMW luxury sports activity vehicle – the X1 – becomes the first in its segment to offer a new electric avatar in addition to the petrol and diesel drivetrains. Available as a completely built-up unit, the first fully electric BMW iX1 can be exclusively booked online at shop.bmw.in. Deliveries start from October onwards.
Mr. Vikram Pawah, President, BMW Group India said, “As pioneers in sustainable mobility, BMW Group India’s electric offensive started ahead of time. The foundation of our success and leadership in the luxury electric car market is built on a powerful product strategy complimented by the most diverse electric portfolio in the segment. The latest in this series is the electrification of the highly successful BMW X1, which also makes it the first Sports Activity Vehicle (SAV) in its segment to offer unmatched ‘Power of Choice’ for all customers preferences – petrol, diesel and electric! The fact that every BMW electric car comes with a complimentary wallbox charger and that we have opened up 24×7 access to our best fast charging network in 35 cities for customers of other brands as well is a step to accelerate electric adoption in the market. We will continue to boost the ramp-up of electric mobility by carefully expanding our range with well-thought-out and innovative products like the first fully electric BMW iX1.”
Mr. Pawah added, “The first fully electric BMW iX1 is a game-changer for its segment. Inspired by confidence and determination, the iX1 fulfills the expectations of a SAV in a purely electric way, bringing together instantly accessible driving pleasure and modern versatility with zero emissions. The latest BMW eDrive technology, sharp design, across-the-board sustainability and cutting-edge digitalisation shape the iX1’s winning personality and electrify every adventure that awaits you. The iX1 is a natural match for emerging pioneers who like to stay ahead of the curve and break all paradigms to charge ahead and exceed in their choices.”