Xiaomi India launches three new Redmi Smartphones, Redmi 11 Prime 5G, Redmi 11 Prime & a new Redmi A1 series, ahead of #DiwaliWithMi Sale

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Xiaomi India, the country’s No.1 smartphone brand, continues the legacy of the Prime series with the announcement of the ‘5G All-rounder’— Redmi 11 Prime 5G and ‘Prime Time All-rounder’— Redmi 11 Prime. Poised to bring a 5G-enabled revolution to India’s most popular Redmi Prime series, Redmi 11 Prime 5G delivers faster connectivity and speed. Adding an extra flavour to the beginning of festive season, Xiaomi India also introduced a new smartphone series with the launch of Redmi A1. Catering to an audience ready to move from feature phones to smartphones, Redmi A1 brings alive blazing fast internet, clean software experience and nonstop entertainment, thereby making day-to-day functions smarter, more efficient, more convenient.

Redmi 11 Prime 5G brings the best of high-speed connectivity to a whole new price PRIMED for disruption. It further blends future-ready connectivity with best-in-class performance and a uniquely attractive look, part of EVOL. Design language. “Redmi Prime series has been leading India’s digital revolution ever since it was introduced in 2015 and continues to be a bestseller in its price bracket. Redmi 11 Prime 5G is part of our relentless pursuit to democratise innovation for all. It brings the same great performance our customers expect, with the added future proofing of 5G connectivity, all at the honest and affordable price that forms the core of every Redmi product,” said, Anuj Sharma, Chief Marketing Officer, Xiaomi India.

Meanwhile, the other offering from the series -Redmi 11 Prime is focused on balancing great performance with a superlative triple-camera system, all at an affordable price point for 4G customers. “With country-wide 5G roll outs expected to take an year or more to complete, the 4G-ecosystem will remain the dominant platform for a majority of India’s smartphone users. Understanding the needs of our value conscious customers, the Redmi 11 Prime balances great performance with a class-leading triple-camera system, at an affordable price for customers who need a full-featured smartphone today,” he further added.

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