ZEE5 Global, the world’s largest streaming platform for South Asian content, upped the ante for Telugu viewers this month with a special show, Sravanamasam Vachindamma Sambaralu Techindamma, in honour of National Telugu Language Day. A star-studded event for the global Telugu viewers, this 3 hour long celebration brought forth the best of Telugu entertainment and honoured the auspicious 5th month of the Telugu calendar, Sravana. The show saw participation from top stars from the Telugu cinema industry like Suresh Kondeti, Dhee Tejeswini, Sampoornesh Babu, Neha Shetty and many more.

Adding glamour to the night, hosts Siri Hanumanth and Ravi, aka Ravi Rakle, indulged in fun activities with stars that brought together tradition and entertainment. The event, deeply rooted in South Asian culture and traditions, even saw Ashika, the lead actor in the popular Telugu drama Trinayani, perform a spiritual number. This was followed by numerous dazzling performances by actors from beloved shows like Padamathi Sandhya Ragam, Subhasya Seeghram, Maa Varu Mastaru and Chiranjeevi Lakshmi Sowbhagyavati. Sa Re Ga Ma Pa’s previous season’s beloved judge, Smita, also performed a musical number for the audiences.

Archana Anand, Chief Business Officer, ZEE5 Global said, “Languages are a powerful connection for the South Asian diaspora proud of their heritage. Telugu is one of the top consumed languages on ZEE5 Global. The rising consumption of content in the language stems from global viewers strongly resonating with the movies and shows especially curated for them on the platform. It gives us immense pride to now bring them another opportunity to celebrate their beloved language with a special show like Sravanamasam Vachindamma Sambaralu Techindamma, in honour of National Telugu Language Day.”