McDowell’s No1 Soda, Diageo India’s flagship brand, today announced its association with Sunrisers Hyderabad as the Celebrations Partner during this season of Cricket. Cricket’s friendship with India is legendary, and it is the great unifier that has been bringing yaars, old and new, together forever! This year, McDowell’s No1 Soda will take the celebrations that come in town with the cricket season a notch higher by calling upon the yaars to cheer their favourite teams on with fun-filled, bantering chants! Leading the way and showing how to cheer on one’s team will be done by players of Sunrisers Hyderabad.
McDowell’s No1 Soda leads the way when it comes to celebrating responsibly, and that’s something the brand is encouraging its consumers to do with this campaign with cheers such as “Yaaron ke saath make it happen, limit main rakhna celebration”. The messaging resonates with consumers who want to enjoy safely with their friends and ensure the safety of all their yaars.
Speaking about the cricket association, Ruchira Jaitley, Executive Vice President and Portfolio Head, Marketing, Diageo India, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or else while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership.“