Colgate-Palmolive showcased its prowess with the launch of Colgate Keep – a metal handle toothbrush with replaceable plastic heads, to tackle the problem of plastic waste contributing to landfills .
Colgate KEEP toothbrush has a reusable metal stand-up handle with a soft-bristled disposable head with a tongue scraper. This removal of plastic from the entire handle leads to a 80% reduction in plastic. In addition, Colgate KEEP Toothbrush has an outer cardboard packaging made with 60% recycled cardboard.
Commenting on the launch of Colgate KEEP toothbrush, Arvind Chintamani, Vice President Marketing, Colgate-Palmolive (India) Ltd. said, “Colgate has a commitment to eliminate one-third of our new plastics and achieve 100% recyclable, reusable or compostable plastic packaging by 2025 – and the launch of Colgate KEEP is a big step in that direction. This beautifully designed toothbrush will help people build more sustainable habits, while keeping their mouths clean and healthy and their smiles beautiful!”
Colgate KEEP is available at e-commerce platforms across the country.