Colgate-Palmolive (India) Limited, the market leader in oral care, announced the new identity of India’s biggest toothpaste brand—Colgate Strong Teeth with its latest campaign ‘Daant Strong Toh Main Strong’.
The brand puts the spotlight on the link between Strong Teeth and Nutrition and the significant role of the strength of teeth to chew all kinds of food to aid in better digestion, and hence the body absorbs better nutrition.
This is also the first time the brand showcases the nation’s heartthrobs—Shahid Kapoor and Rana Daggubati playing the role of new-age dads, deeply invested in their child’s health. Where they effectively communicate the secret to their daughters’ strength is strong teeth using Colgate Strong Teeth Toothpaste that helps replenish natural calcium in the teeth.
The new Colgate Strong Teeth sports a contemporized packaging with a young girl as a symbol of strength and strong teeth.
Speaking on the new campaign, Mr. Arvind Chintamani, VP, Marketing, Colgate-Palmolive India said, “As Indians, we understand the importance of chewing and have grown up with our parents asking us to chew our food 36 times before swallowing. However, what we often forget is that teeth are our first digestive organ and teeth need to be strong to get the best nutrition from food.”
The brand has been committed to creating innovative products to evolving customer needs for over 8 decades with best-in-class products. The all-new CDC Strong Teeth is a simple switch to ensure you keep your smile healthy and strong. The toothpaste will be available in online and offline stores in a 100 g pack for Rs. 63, 200g for Rs 110, 500g pack for Rs 253.