DBS Bank India launches its first credit card in partnership with Bajaj Finance

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DBS Bank India announced the launch of its first-ever credit card in India in partnership with Bajaj Finance Limited, co-branded as Bajaj Finserv DBS Bank SuperCard’, powered by VisaDesigned to de-clutter customers’ wallets, the SuperCard eliminates the need for having multiple credit cards.

Both the regular and co-branded credit cards are popular in the market, with customers choosing them for specific benefits. While regular credit cards provide offers and rewards across categories, co-branded cards offer additional benefits on the partners’ products or services as well.

The SuperCard, as a one-of-its-kind offering, will provide its customers with benefits and rewards across different product categories and exclusive benefits on the Bajaj Finserv’s range of products and services available across the country.

Prashant Joshi, Head – Consumer Banking Group, DBS Bank India, said, “The launch of our first credit card is a milestone for DBS Bank in India. We have designed an end-to-end digital experience for a mobile-first digital-native audience, staying true to our strengths. The SuperCard is a transformative credit card experience curated to eliminate friction in the payments journey and transparency in billing so that customers can Live More and Bank Less.

The credit card space is seeing robust growth. We are confident that the SuperCard developed in partnership with Bajaj Finance will help eliminate the need for multiple cards, widen the access to credit and offer compelling rewards and benefits to our customers, thanks to the BFL franchise network. Our vision is to leverage the strengths of both organisations and offer an end product which guarantees rich rewards and best-in-class customer experience.

Anup Saha, Deputy CEO, Bajaj Finance Limited said, “It is our constant endeavour to transform how financial services are rendered while keeping our customers at its core. Our partnership with DBS bank for this co-branded credit card further strengthens our position to deliver a seamless customer experience. Our digital onboarding journey enables the customer to avail the SuperCard in a frictionless manner across all our digital properties and start using it instantly!


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