ITC Ltd.’s Fabelle Exquisite Chocolates unveils Fabelle Finesse– the world’s finest chocolate

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Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., acclaimed for creating unparalleled chocolate experiences,introduces Fabelle Finesse– the world’s finest chocolate, crafted in India.Fabelle has come together with Chef Adriano Zumbo, an acclaimed Australian pâtissier and TV presenter to unveil the world’s finest chocolate, delivering an unparalleled smoothness and melt-in-the-mouth experience.

The smoothness of a chocolate is a fundamental sensory attribute thatelevates consumer experience. Abreakthrough technological innovation by ITC Ltd. has made it possible for Fabelle to create chocolate as fine as seven microns.The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre (ITC LSTC) and close collaboration with Fabelle Master Chocolatiers,craftingan exquisite chocolate in India that rivals the best in the world. In a cutting-edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in alleviating stress in the test conditions. Fabelle Finesse has been created using cocoa sourced from Ghana & Colombia. Each bite envelops the rich aroma, delectable smooth texture and richcocoa flavours – in milk and dark variants.

Expressing his delight on setting benchmarks for the global luxury chocolate market from India, Mr. Anuj Rustagi – Chief Operating Officer – Chocolates, Confectionary and Coffee, Foods Division, ITC Ltd.said,“At Fabelle, it is our constant endeavour to craft products that are best in the World. We are pleased to introduce theresult of our innovative chocolate processing technology to the world, manifest in Fabelle Finesse, which gives an unmatched sensorial delight for chocolate connoisseurs. Fabelle Finesse is an artisanal masterpiece crafted with love, passion and pride that brings this innovation to market. I am sure our Fabelle Master Chocolatiers will continue to create even more delightful chocolate creations with Fabelle Finesse. This launch highlights ITC’s commitment to cutting edge innovations in order to create world class Indian brands.”

Sharing his experience Mr. Adriano Zumbo,said,“I am both exhilarated and excited to be present here with Fabelle Chocolates on such an ambitious project. I was completely intrigued by the technology that ITC Ltd.has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience. It has been an enriching journey for me towork with Fabelle Master Chocolatiers, who possess the knowledge and understandintricacies of the art of chocolate making. I wish Fabelle Chocolates a very successful innings in its commitment to provide consumers world-class chocolates.”

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