As a sense of normalcy and optimism returned following the second wave, travel was clearly one of the many life experiences that people couldn’t wait to immerse themselves in again. With people returning to travelling again there was a sense of uncertainty that continued to linger on. As India’s leading online travel company, MakeMyTrip understands the anxieties associated with an uncertain trip or a cancelled trip. It is this emotion of anxiety associated with an uncertain trip, the hassle and worry of refund claims that MakeMyTrip aims to solve for through its latest campaign, ‘JoHogaWOWHoga’.
Starring Ranveer Singh and Alia Bhatt, the company in its latest TVC aims to encourage travellers to plan, book and travel again without any worries associated with cancellation or refund claims. Shot in a circus arena, the TVC has been smartly weaved around a background (i.e. circus) that is synonymous to high risks and uncertainties –subtly depicting the times we have been living in over the past few months. With a humorous narration, the TVC communicates how users can book travel without worrying about additional cancellation charges in case of any last-minute changes in travel plans. The film is refreshing and witty with the duo’s prefect comic-timing. Watch the TVC here- https://www.youtube.com/watch?v=7MWYhRJJB5o&ab_channel=MakeMyTripOfficial
Hemant Misra, Managing Director from MagicCircle stated “#JoHogaWowHoga is a belief that reflects the consumer confidence in the brand. Every consumer research we do, the trust people place in MakeMyTrip is ever growing. As we launch unique features that make travel even more enjoyable and stress-free the creative knocks on the fatalistic fall back most people have “JoHogaWoHoga’ and gives it an badge of confidence in JoHogaWowHoga.