18 months of the pandemic notwithstanding, India’s love for movies, the big screen, popcorn tubs and more is hardly going anywhere! Setting the tone for the recovery of India’s movie & cinema entertainment ecosystem, BookMyShow, India’s largest entertainment destination has witnessed a hockey stick growth in user engagement, traffic and transactions almost nearing pre-covid levels on the platform within just the first ten days of cinemas opening up with a stellar movie line-up including Rohit Shetty-helmed Sooryavanshi, Superstar Rajnikanth’s Annaatthe, Marvel’s Eternals and Malayali Superstar Dulquer Salmaan’s Kurup.
Within the first ten days of movies releasing pan-India, daily consumer traffic surged to reach 76% of pre-covid levels on an average while user engagement has been steadily rising the charts already surpassing 66% of pre-covid levels on BookMyShow. Consumers from Chennai, Hyderabad, Bengaluru, Mumbai, Delhi, Kolkata and Ahmedabad have been quickest to return back to the movies contributing 48% of the traffic recovery. The boost to consumer sentiment and its recovery has been driven by BookMyShow’s campaign #CinemaIsBack – a six-month campaign to encourage audiences to relive the magic of the big screen experience all over again, with all safety measures intact. The #CinemaIsBack campaign is a re-imagination of the good old days of memorable entertainment experiences with friends and family in a new avatar, as people revisit their favourite forms of out-of-home entertainment experiences in the new normal.
Conceptualised and executed by BookMyShow’s in-house team, the campaign aims to target entertainment-lovers across age groups, geographic restrictions notwithstanding and social setups through various social media platforms, with the spotlight on the all-new out-of-home movie entertainment experience – different but not a shred less than earlier! The #CinemaIsBack campaign also emphasises the importance of health and safety measures, putting safety squarely at the centre of nostalgic and fun-filled entertainment experiences.
