To strengthen the commitment of corporate India towards combating the growing environmental concern about plastic pollution, Godrej & Boyce, the flagship company of the Godrej Group, today, announced its association with the India Plastics Pact, as a founding member. A first of its kind in Asia, the pact is a joint initiative between CII and WWF India and has been established with the goal of envisioning ‘a world where plastic is valued and does not pollute the environment.’ It aims to achieve this by promoting a circular economy for plastics through a public-private collaboration that enables innovative ways to eliminate, reuse, or recycle the plastic packaging across the plastics value chain and collectively achieve the long-term targets.
Commenting on the pact, Jamshyd N Godrej, Chairman and Managing Director of Godrej & Boyce and CII Past President, said, “Innovation, collaboration and voluntary commitments contextualised for India and led by Indian companies will help the transition to a circular economy for plastics. The Plastics Pact model offers this solution. While this pact is already active in a number of other countries, I commend CII and WWF India for bringing this initiative to India”. The launch witnessed over 30 businesses and supporting organisations, including major consumer brands, manufacturers, retailers and recyclers committing to the Pact as founding members, committing to transform the current linear plastics system into a circular plastics economy by 2030.
The India Plastics Pact aims to bring together businesses, governments, researchers, NGOs and other stakeholder across the whole value chain to set time bound target-based commitments to transform the current linear plastics system into a circular plastics economy. The Pact was launched at CII’s 16th Sustainability Summit, organized by the CII-ITC Centre of Excellence for Sustainable Development. It is supported by UK Research & Innovation (UKRI) and WRAP, a global NGO based in the UK that provides operational and technical support to Plastics Pacts in Europe, the Americas, Australia and Africa and is fully supporting the Pact in India.