Today, GSK Consumer Healthcare, one of the leading consumer healthcare companies, announced the Sensodyne Sensitivity & Gum portfolio launch in India. Backed by superior science, Sensodyne Sensitivity & Gum portfolio offers a reliable solution to people to manage their overall Oral Health hygiene and reinforces the company vision of bringing products that help people do more, feel better and live longer.
Anurita Chopra, Area Marketing Director, GSK Consumer Healthcare, said, “Sensodyne is one of the leading brand in the country and always endeavours to bring science-backed innovative products which address relevant consumer needs. We understood that millions of people in India have sensitive teeth and also have gum problems. We realize that this can lead to compromises in their daily lives. Sensodyne Sensitivity & Gum, with its dual benefit proposition, is a simple solution that can help them manage the issue, therebyhelping them enjoy everyday life without worrying about tooth sensitivity and gum problems. We are confident that the portfolio will be well received by consumers and help strengthen Sensodyne brand across the country.”
Sensodyne Sensitivity & Gum portfolio will be available pan India across groceries, pharmacies, retail chains and e-commerce players. The launch awareness will be done through TV & digital media as well as shelf visibility in retail stores. The company will continue to seek the support of dental experts and chemists to generate awareness of the dual benefit proposition.