Parenting has evolved and so have the needs of millennial parents who are increasingly leaning towards organic alternatives when it comes to their tiny tots. Inspired by this movement, Huggies – Kimberly-Clark’s iconic brand has launched its new awareness campaign underlining the innate goodness of organic cotton that forms a vital ingredient of Huggies® Nature Care. In pursuit of its philosophy of always having a parent’s back, the brand is aiming to further empower them with knowledge while boosting their confidence in the choices they are making for their baby.
Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly – Clark India said, “As a brand, we have always endeavored to be a trusted parenthood partner to our consumers, by keeping their evolving needs at the core of our strategy playbook. This new campaign is yet another attempt on our part to assure new parents that they are making the right decision in choosing Huggies® Nature Care which is designed for gentle protection, with the natural ingredient – organic cotton and no added nasties. With our commitment to offer utmost comfort to babies and unconditional support to new parents, we continue to keep our innovation wagon accelerated to be at the forefront of baby care. This campaign reiterates the company’s purpose of championing better care which remains the number one priority across our product variants”.